Ace Hardware

From Academic Kids

Ace Hardware was a hardware store formed in 1924 by Richard Hesse, E. Gunnard Lindquist, Frank Burke and Oscar Fisher in Chicago, Illinois. By 1976 Ace became a retailer-owned cooperative. As of 2004, the cooperative contains over 5,100 independent stores throughout the United States and in 60 different countries. Ace Hardware was named after the Ace fighter pilots of World War I, who were able to overcome all odds.

Their long-time slogan — The helpful hardware place — has been replaced by The helpful place. Much of their advertising since 1987 features John Madden, a former American football coach and announcer.

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